The creativity of people have been measured in human capital studies most commonly with tertiary degrees. However, some argue that creative people like Bill Gates or Steven Jobs wouldn't count in this kind of approach. They say creative occupations indicate the best regional development. I believe something lacks from the narrowing to professionals. First of all, entrepreneurs may miss from occupation classifications. Second, some may have an occupation not considered creative, but can be highly creative in free time. Third, not only persons are creative. Also organizations, firms and the likes may be as creative. All this considered, I believe creativity correlated to regional development can be found best in social media.
We did some regression analyses with the traditional occupation indicators. We compared how well analyzing Twitter activity related to creativity added value to the analysis. Compared to 34,1 % explanation power of creative occupations, even 59,1 % of GDP per capita could be explained with Twitter activity related to creativity. When predicting regional development with both, occupational indicators as well as Twitter indicators, the explanation raised even 73,2 %. From these figures, it is evident that creativity is related to innovative economic growth. Also potential growth is predicted in third article of my PhD thesis, which is currently almost in the half way. Already now it could be said that examining creativity in social media is more fruitful predicting innovative growth than former methods of analysing the level of education or occupational divisions.
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July 2018
AuthorJuho Kiuru, geographer living in Helsinki, Finland. |